PPC Trax Support

Thank you for your business!

You can call us at 866-789-4678 for support or send an email to:  support@ppctrax.com

Dear PPCTrax Client:

We wanted to update you on some exciting and new features we have added to PPC Trax for you.

Today we’re introducing Ptrack – our new “persistent tracking code”. Ptrack is a breakthrough for you, for PPC Trax and for the click fraud auditing industry.

With the new Ptrack tracking code, the PPC Trax reporting system will be able to better track and report, with much higher degrees of accuracy, the occurrence of repeat click offenders.

Ptrack will allow the PPC Trax tracking system to get behind firewalls, proxy servers and most other hardware and software. Each time a visitor clicks your PPC ad, a Ptrack tracking code will attempt to be inserted onto your click visitors’ computers. The Ptrack tracking code is in addition to our system’s attempts to install a traditional “cookie” on your click visitor’s computer.

In order to take advantage of this technical breakthrough, you need to log into your PPC Trax account, and replace your current tracking code with the new one, which is already configured for each URL you track. Simply go to our “Get Tracking Code” section, remove the old tracking code from your web pages and paste the new tracking code in it’s place.

The bullets of the rest of the update include:

- We’ve produced 9 brand new video screen cam tutorials for you and your staff to use the new features and reports mentioned below.
- One button, prior monthly Google Adwords report.
- One button, prior monthly Yahoo/Overture/MSN report.
- We have also added a user selectable section for your daily email Top 10 report.
- We have also added three new reports by Keyword, Date and IP Address.

One other major benefit of Ptrack for both you and PPC Trax is with this new technical software architecture in place, we can make changes to the tracking codes seamlessly and without you having to do any more tracking code replacements.

Next, we have created 9 video screen cam tutorials for you or your staff to learn how to use some of the basic to advanced features of the PPC Trax reporting systems.

You can find the tutorials on both the top and left navigation panels.

You will also find dedicated, one button reports for the prior calendar month for all Google and all Overture / Yahoo affiliate websites on the left nav panel and in the Reports link on the top nav panel.

We have also added a user selectable section for your daily email Top 10 report. You can click the check boxes for reports you want to receive, or uncheck the boxes for reports you do not want to be emailed to you.

We have also added three new reports by Keyword, Date and IP Address. These three also have their own links on the left, and on the page linked from the top nav link labeled Reports.

We are in the process of adding more user selectable options, reports by email, and email alerts that you will be able to define. We are in the final stages of testing these and another major feature update that will surely get you very excited.

As the PPC advertising and click fraud auditing industries mature, we are seeing some new developments from the Google Adwords program particularly.

We now suggest that at the end of the month, before compiling any reports to send to Google for refunds, that you use our Referrer report and count the number of clicks recorded in PPC Trax and reconcile them to the number of clicks that Google shows it charged you for.

We make this suggestion as we are seeing Google get more aggressive about removing possible suspected click fraud. In other words, you may see fewer clicks you are charged for in your Adwords account than your PPC Trax reports display.

Regards,

Skip

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Skip Pratt
Founder, Owner
PPCTrax.com

Frequently Asked Questions
• Billing
• Reports
• Tracking Code



Billing

For billing questions, please send an email to:  admin@ppctrax.com

Reports

Our reports are real-time.  Once your tracking code is activated and you start getting clicks from referrers, you will start seeing data in your reports.  We've designed our reports to be very easy to use.  Simply select the drop down menu option for your URL, the date and referrer.

There is a DNS lookup to display Country / City data on the IP addresses that have clicked your ads.  You can view this information in one of two ways:

1.  Hover your mouse over the number of clicks by an IP address in the "# of visits by IP" report column.  The "alt" mouse display will give the Country / City, if any.

2.  When you click on the number of IP clicks in the " # of visits by IP" column, it opens a new window to report on all clicks by that IP address.  At the top of that report page, in the header section, the Country / City info will display, if any.

Please note:  you will not see any data in your reports if the URL was directly entered into the user's browser.  In other words, there MUST be a click referrer from a different URL for our system to record a click transaction.  This way, we prevent you from receiving mixed data in your reports.

If you have any other questions on reports, please send an email to:  support@ppctrax.com

MS Excel / .csv data exports were introduced into the system on 2/21/05 for dates and referrers.  IP address .csv exports were introduced into the reporting system on 2/26/05.

Tracking Code

The ppctrax.com tracking code is a simple mechanism in concept.

Just go to the "Get Tracking Code" link at the top.  Copy your code for the particular URL you are tracking.  Go to the web page in your HTML editor and paste the tracking code anywhere on the landing page you wish.  It's probably best to put our code as the last tag set on the page, even after the </html> tag.  We have tested the tracking code and it can be anywhere on your page.  So if you have problems or conflicts with your JavaScript's or other scripts conflicting with our tracking code, you can put our tracking code anywhere on the page that you like.

That's all there is to it.

If you are having trouble with your tracking code, please send an email or call us.